ABOUT SMS / Text Messaging

What is text messaging (SMS)?

SMS (Short Message Service) (or text messaging) is a service for sending messages of up to 160 characters (224 characters if using a 5-bit mode) to mobile phones that use Global System for Mobile (GSM) communication. Newer GSM handsets are able to receive SMS text messages of over 400 characters. SMS also includes the ability to receive and transmit rich content, which includes images, sounds, and ring-tones. It is this content that Nascor Technologies specializes in delivering to its clients.

Nascor Technologies uses GSM technologies to link its customers with their data. Whether at home, at the office, or in the middle of a jungle - we connect you to your data wherever you are.

SMS is similar to paging. However, SMS messages do not require the mobile phone to be active and within range and will be held for a number of days until the phone is active and within range. SMS messages are transmitted within the same geographical area covered by a cellular telephone transmitter (cell), or to anyone with roaming service capability. They can also be sent to digital mobile device from a Web site equipped with PC Link or from one digital phone to another.

What is SMS used for?

Typical uses of SMS include:

Notifying a mobile device owner of a voicemail message
Notifying a salesperson of an inquiry and contact to call
Notifying a doctor of a patient with an emergency problem
Notifying a service person of the time and place of their next call
Notifying a driver of the address of the next pickup
Initial applications of the SMS focused on eliminating alphanumeric pagers by permitting two-way general-purpose messaging and notification services, primarily for voice mail. As technology and networks matured, a variety of services have been introduced, including electronic mail and fax integration, paging integration, interactive banking, and information services such as stock quotes.

How does SMS work?

The SMS provides a mechanism for transmitting short messages to and from mobile phones. The service makes use of a short message service centre (SMSC), which acts as a store-and-forward system for short messages. The wireless network provides for the transport of short messages between the SMSC and wireless phones.

In contrast to previous text message services such as alphanumeric paging, the SMS is designed to provide guaranteed delivery of messages to the destination. Temporary failures are identified, and the short message is stored in the network until the destination becomes available.

The SMS is characterized by out-of-band packet delivery and low-bandwidth message transfer. An active mobile phone is able to receive or submit a short message at any time, independent of whether or not a voice or data call is in progress.

What are the benefits of SMS?

1. Immediacy. An active mobile handset is able to receive or submit a short message at any time, independent of whether a voice or data call is in progress (in some implementations, this may depend on the MSC or SMSC capabilities).

2. Reliability. SMS guarantees delivery of the short message by the network. Temporary failures due to unavailable receiving stations are identified, and the short message is stored in the SMSC until the destination device becomes available.

Why is SMS so effective?

Cost effective
High reach
High response to calls-to-action
Message reporting
Personal and discreet