ABOUT ENDIX - MARKET TRENDS
Specific market trends have created the need for better and similar features between Document Management (DAM), Enterprise Content Management (ECM), and Web Content Management (WCM) systems:
The collaborative features in ECM products will be substantially increased to facilitate idea generation and creation and refinement of content and knowledge among workgroups, teams, and students. Collaboration inside the content container will include instant messaging, threaded discussions, shared desktops and workspaces, video conferencing, e-mail and wireless device integration and project management tools.
Digital asset management:
As companies begin to address methods for collaborating on marketing materials, content reuse for marketing and branding purposes, there is a significant growth trend in the DAM market that will continue over the next few years. The primary growth will be in automating and managing these information types.
Marginalization of specialist vendors:
Vendors that fail to address the shift from WCM, DM, IDM, and DAM to the larger ECM market will increasingly become marginalized during the next two years when competing for large, enterprise-wide implementations. This marginalization of specialist vendors will make way for more all-encompassing ECM products. This begs the question of if all ECM systems offer similar features, where is the competitive advantage? Price, marketing and advertising, and targeting key markets.
Initially, ECM vendors will provide unintegrated solutions for managing different types of unstructured content, but during the next 18 to 24 months will more closely integrate and/or consolidate different repositories, while offering a range of content services.
Mergers and acquisitions:
The transition from more narrow markets for best-of-breed products to a more all encompassing ECM approach will trigger a significant number of mergers, acquisitions and new product announcements during the next few years as vendors race to add WCM and DAM to their product lines, and WCM vendors defend their market positions. Many existing WCM companies will also be merged with or acquired by some of the bigger players.
To give ECM customers a greater range of choices, portal integration will be added. Portal offerings could include the use of wireless devices, portlets and portal frameworks.
By 2004/05, many of today's shrink-wrapped and custom applications will become content-centric and contextual. Functional areas that will benefit from content-centric applications include sales, marketing, research and development, manufacturing. Key business processes that also benefit from these applications include sales force automation, campaign management, just-in-time learning, collaborative product development and customer self service.
Globally, we've been seeing trends toward an electronic world - Endix also creates a solution for the centralization and management of these forms of communication.
The explosion of wireless broadband devices can be seen in 2000, with 413 million units, reaching over one billion by year-end, 2003. The need for middleware and businessware applications that are compatible with these devices is greater than ever.
Internet-accessible wireless devices will reach approximately 80 percent penetration of the United States cellular phone market by 2005. With the development of new wireless communication frameworks, such as PCS, WAP, and GSM wireless communication possibilities have exploded.
CDMA (Code-Division Multiple Access) enables cellular mobile systems to make quantum leaps in the number of telephone customers that can be handled, and is one of the fastest growing second-generation telephony digital standards, along with GSM, which was more widely used in Europe before penetrating the market in North America. AT&T uses TDMA (Time Division Multiple Access) and Japan generally uses PDC (Personal Digital Cellular). The trend of better and more powerful wireless communications protocols will continue and the need for compatible middleware and businessware software systems will become increasingly important.
By January 2001, 58% of U.S. homes had Internet access, and a rapidly growing number of those homes had broadband. While most homes are using an Internet browser on a PC, many have interactive TVs or Internet appliances/mobile devices with Internet access.
Palm Pilot had sold an impressive 11 million units by the end of 2000, and the market for all such devices topped $3.7 billion (9.4 million units) worldwide in 2001.
With the growth of Internet-accessible devices comes the need for middleware and businessware applications to be compatible with these devices. In January 2001, Nielsen//NetRatings placed the total number of Americans having either home or workplace Internet access at 169 million, with a 2004 worldwide forecast to top one billion. Worldwide e-commerce revenues for 2000 sit at $272 billion and an explosive forecasted growth of $1,685 billion in 2003. This will create an even greater demand for software that will enable a convergence between data accessed on PCs and mobile devices.
With the estimated e-commerce growth to $1,685 billion in 2003, from $272 billion in 2000, the middleware and businessware component accounts for $11.6 billion, a growth of 438 percent from $2.2 billion in 1998.